[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.itech-cz.cz\/jak-se-vybira-reklama\/#Article","mainEntityOfPage":"https:\/\/www.itech-cz.cz\/jak-se-vybira-reklama\/","headline":"Jak se vyb\u00edr\u00e1 reklama?","name":"Jak se vyb\u00edr\u00e1 reklama?","description":"Ten, kdo chce slavit se sv\u00fdm podnik\u00e1n\u00edm nebo jin\u00fdmi aktivitami \u00fasp\u011bchy, pot\u0159ebuje, aby se o n\u011bm a o jeho nab\u00eddce v\u011bd\u011blo, a to aby se pochopiteln\u011b v\u011bd\u011blo jenom to nejlep\u0161\u00ed. Co\u017e je d\u016fvod, pro\u010d se v tak masov\u00e9m m\u011b\u0159\u00edtku s\u00e1z\u00ed na reklamy, je\u017e pr\u00e1v\u011b k takov\u00e9muto zviditel\u0148ov\u00e1n\u00ed se slou\u017e\u00ed. Tedy","datePublished":"2020-12-04","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.itech-cz.cz\/author\/#Person","name":"","url":"https:\/\/www.itech-cz.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"itech-cz.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.itech-cz.cz\/wp-content\/uploads\/v%C3%BDpo%C4%8Detn%C3%AD%20technika_gv0I9t.jpg","url":"https:\/\/www.itech-cz.cz\/wp-content\/uploads\/v%C3%BDpo%C4%8Detn%C3%AD%20technika_gv0I9t.jpg","height":0,"width":0},"url":"https:\/\/www.itech-cz.cz\/jak-se-vybira-reklama\/","about":["Podnik\u00e1n\u00ed"],"wordCount":417,"articleBody":"  Ten, kdo chce slavit se sv\u00fdm podnik\u00e1n\u00edm nebo jin\u00fdmi aktivitami \u00fasp\u011bchy, pot\u0159ebuje, aby se o n\u011bm a o jeho nab\u00eddce v\u011bd\u011blo, a to aby se pochopiteln\u011b v\u011bd\u011blo jenom to nejlep\u0161\u00ed. Co\u017e je d\u016fvod, pro\u010d se v tak masov\u00e9m m\u011b\u0159\u00edtku s\u00e1z\u00ed na reklamy, je\u017e pr\u00e1v\u011b k takov\u00e9muto zviditel\u0148ov\u00e1n\u00ed se slou\u017e\u00ed. Tedy m\u011blo by se asi p\u0159esn\u011bji napsat, \u017ee by reklamy k tomuto slou\u017eit m\u011bly. Je toti\u017e hol\u00fdm faktem, \u017ee tyto nejsou jedna jako druh\u00e1, a tedy i v\u00fdsledky, jich\u017e je d\u00edky reklam\u00e1m dosahov\u00e1no, se nejednou li\u0161\u00ed p\u0159\u00edpad od p\u0159\u00edpadu t\u0159eba i p\u0159\u00edmo diametr\u00e1ln\u011b.  A co z toho vypl\u00fdv\u00e1 pro ty, kdo by se cht\u011bli nechat reklamou posunout n\u011bkam v\u00fd\u0161e, vst\u0159\u00edc optimisti\u010dt\u011bj\u0161\u00edm v\u00fdsledk\u016fm? P\u0159ece to, \u017ee by tito m\u011bli d\u016fkladn\u011b zva\u017eovat, pro jakou reklamu se rozhodnou. Nen\u00ed toti\u017e logicky \u017e\u00e1douc\u00ed vyhazovat pen\u00edze za n\u011bco, co n\u00e1sledn\u011b nep\u0159inese k\u00fd\u017een\u00fd efekt. V\u00fdhodn\u011b tak u\u017e na prvn\u00ed pohled vypadaj\u00ed reklamy, u nich\u017e se neplat\u00ed za pouh\u00e9 jejich uve\u0159ejn\u011bn\u00ed, n\u00fdbr\u017e za skute\u010dn\u011b dosa\u017een\u00e9 v\u00fdsledky. Tedy reklamy, je\u017e jsou ozna\u010dov\u00e1ny cizojazy\u010dnou zkratkou PPC. Tedy je\u017e jsou placen\u00e9 za po\u010det t\u011bch, je\u017e zaujmou natolik, aby na n\u011b tito kliknuli. Takov\u00e9 reklamy toti\u017e nejsou bohapust\u00fdm vyhazov\u00e1n\u00edm pen\u011bz z okna. U t\u011bch v\u00edce ne\u017e kdekoliv jinde plat\u00ed \u201an\u011bco za n\u011bco\u2018. Co\u017e pln\u011b kompenzuje skute\u010dnost, \u017ee t\u0159eba u n\u011b\u010deho jako PPC reklama Google ADS cena nepat\u0159\u00ed zrovna k t\u011bm nejni\u017e\u0161\u00edm a neznal\u00e9ho \u010dlov\u011bka nepot\u011b\u0161\u00ed t\u0159eba ani PPC reklama SKLIK cena, kter\u00e9 rovn\u011b\u017e neb\u00fdv\u00e1 zrovna miziv\u00e1.  Jen\u017ee jak zazn\u011blo \u2013 tady se plat\u00ed za dosa\u017een\u00ed toho, \u010deho se dos\u00e1hnout m\u00e1. Ne za n\u011bco, co se sice teoreticky m\u016f\u017ee, ale tak\u00e9 v\u016fbec nemus\u00ed vyplnit. A proto ti, kdo tomu rozum\u00ed, rozhodn\u011b reklamami, je\u017e jsou placen\u00e9 podle toho, co pro inzerenty skute\u010dn\u011b ud\u011blaj\u00ed, neopovrhuj\u00ed. Proto na n\u011b tito naopak \u010dasto s\u00e1zej\u00ed. Ono je toti\u017e logicky dobr\u00e9 v\u011bd\u011bt, \u017ee ten, kdo si nech\u00e1 za pomoc zaplatit, tak\u00e9 pom\u00e1h\u00e1. A to je v p\u0159\u00edpad\u011b n\u011b\u010deho takov\u00e9ho, jako je Seznam \u010di Google, samoz\u0159ejmost\u00ed.                                                                                                                                                                                                                                                                                                                                                                                         3.2\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak se vyb\u00edr\u00e1 reklama?","item":"https:\/\/www.itech-cz.cz\/jak-se-vybira-reklama\/#breadcrumbitem"}]}]