[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.itech-cz.cz\/kdyz-promluvi-na-e-shopu-produktova-fotografie\/#Article","mainEntityOfPage":"https:\/\/www.itech-cz.cz\/kdyz-promluvi-na-e-shopu-produktova-fotografie\/","headline":"Kdy\u017e promluv\u00ed na e-shopu produktov\u00e1 fotografie","name":"Kdy\u017e promluv\u00ed na e-shopu produktov\u00e1 fotografie","description":"Nakupov\u00e1n\u00ed v internetov\u00fdch obchodech pova\u017euji za obrovskou pomoc. Mn\u011b osobn\u011b tento zp\u016fsob n\u00e1kup\u016f usnad\u0148uje \u017eivot zna\u010dnou m\u011brou. M\u00e1 to ale h\u00e1\u010dek. Jestli\u017ee pominu n\u011bkter\u00e9 drobn\u00e9 nedostatky ve zp\u016fsobu platby nebo v doprav\u011b zbo\u017e\u00ed, setk\u00e1v\u00e1m se tu pom\u011brn\u011b \u010dasto se z\u00e1va\u017en\u00fdm probl\u00e9mem, kter\u00fd se t\u00fdk\u00e1 produktov\u00fdch fotografi\u00ed. Produktov\u00e9 foto je toti\u017e","datePublished":"2026-01-06","dateModified":"2026-01-06","author":{"@type":"Person","@id":"https:\/\/www.itech-cz.cz\/author\/#Person","name":"","url":"https:\/\/www.itech-cz.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"itech-cz.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.itech-cz.cz\/wp-content\/uploads\/rkarkowski-camera-431119_640.jpg","url":"https:\/\/www.itech-cz.cz\/wp-content\/uploads\/rkarkowski-camera-431119_640.jpg","height":0,"width":0},"url":"https:\/\/www.itech-cz.cz\/kdyz-promluvi-na-e-shopu-produktova-fotografie\/","about":["Podnik\u00e1n\u00ed"],"wordCount":444,"articleBody":"      Nakupov\u00e1n\u00ed v internetov\u00fdch obchodech pova\u017euji za obrovskou pomoc. Mn\u011b osobn\u011b tento zp\u016fsob n\u00e1kup\u016f usnad\u0148uje \u017eivot zna\u010dnou m\u011brou. M\u00e1 to ale h\u00e1\u010dek. Jestli\u017ee pominu n\u011bkter\u00e9 drobn\u00e9 nedostatky ve zp\u016fsobu platby nebo v doprav\u011b zbo\u017e\u00ed, setk\u00e1v\u00e1m se tu pom\u011brn\u011b \u010dasto se z\u00e1va\u017en\u00fdm probl\u00e9mem, kter\u00fd se t\u00fdk\u00e1 produktov\u00fdch fotografi\u00ed. Produktov\u00e9 foto je toti\u017e spolu s textov\u00fdm popisem zbo\u017e\u00ed jedin\u00fdm n\u00e1strojem, kter\u00fd m\u00e1m p\u0159i n\u00e1kupu na e-shopu k dispozici. Fotka vlastn\u011b nahrazuje p\u0159\u00edm\u00fd kontakt s v\u00fdrobkem a m\u00e1 mi o n\u011bm zprost\u0159edkovat v\u0161echny pot\u0159ebn\u00e9 informace ve chv\u00edli, kdy v\u00fdrobek nemohu dr\u017eet v ruce. A pr\u00e1v\u011b to si mo\u017en\u00e1 mnoho majitel\u016f e-shop\u016f v\u016fbec neuv\u011bdomuje, anebo na to prost\u011b ka\u0161le.P\u0159edstavte si, \u017ee si chci koupit \u0161atn\u00ed sk\u0159\u00ed\u0148. Zrovna te\u010f jsem objevil zaj\u00edmav\u00fd v\u00fdrobek pomoc\u00ed PPC reklamy ve vyhled\u00e1va\u010di Google. Reklamn\u00ed banner m\u011b propojil s doty\u010dn\u00fdm e-shopem, ov\u0161em n\u00e1sledovalo velk\u00e9 zklam\u00e1n\u00ed z produktov\u00fdch fotek tohoto v\u00fdrobku. Byly tu k dispozici jedin\u00e9 dv\u011b fotky, a sice celkov\u00fd pohled m\u00edrn\u011b z boku a p\u0159\u00edm\u00fd pohled na syst\u00e9m vnit\u0159n\u00edch reg\u00e1l\u016f. Sch\u00e1zel mi tu pohled na zav\u011b\u0161en\u00ed dve\u0159\u00ed, na otev\u0159en\u00e9 dve\u0159e ve st\u0159edu sk\u0159\u00edn\u011b, na syst\u00e9m pojezdu z\u00e1suvek, na detail um\u00edst\u011bn\u00ed zrcadel, na detail kov\u00e1n\u00ed a tak\u00e9 na detail povrchov\u00e9 \u00fapravy, zda jde o d\u0159ev\u011bn\u00fd masiv nebo d\u00fdhu. Musel bych osobn\u011b nav\u0161t\u00edvit kamennou prodejnu, abych m\u011bl k dispozici v\u0161echny pot\u0159ebn\u00e9 \u00fadaje a mohl se o n\u00e1kupu rozhodnout. P\u0159itom sk\u0159\u00ed\u0148 byla nab\u00edzena za cenu zhruba dvan\u00e1cti tis\u00edc korun, nejde tedy o n\u00e1kup rohl\u00edk\u016f s pomaz\u00e1nkou k sva\u010din\u011b ze supermarketu, ale o pom\u011brn\u011b drahou v\u011bc. Podobnou sk\u0159\u00ed\u0148 nab\u00edzel i jin\u00fd obchod, ten nab\u00eddl sice fotek v\u00edc, ale zas v tak mal\u00e9 velikosti, \u017ee bych si na to musel vz\u00edt lupu. Katastrofa! Tomuto obchodu a mnoha dal\u0161\u00edm prodejc\u016fm bych doporu\u010dil zam\u011b\u0159it pozornost na lep\u0161\u00ed produktov\u00e9 foto, s \u010d\u00edm\u017e by mohla b\u00fdt n\u00e1pomocn\u00e1 marketingov\u00e1 agentura ze Zl\u00edna https:\/\/www.imperialmedia.cz\/zlin\/. Doporu\u010dil bych nechat zhotovit fotografie z v\u00edce \u00fahl\u016f pohledu, n\u011bkter\u00e9 zam\u011b\u0159en\u00e9 na detaily v\u00fdrobk\u016f a hlavn\u011b v dostate\u010dn\u00e9m rozli\u0161en\u00ed a velikosti fotek, aby ne\u0161lo o tit\u011brn\u00e9 fote\u010dky, kter\u00e9 ne\u0159\u00edkaj\u00ed tak\u0159ka v\u016fbec nic.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kdy\u017e promluv\u00ed na e-shopu produktov\u00e1 fotografie","item":"https:\/\/www.itech-cz.cz\/kdyz-promluvi-na-e-shopu-produktova-fotografie\/#breadcrumbitem"}]}]